Dean Jeffery - Front End Developer

About Me

I'm a front end focused web developer with over four years of experience creating responsive web solutions for a diverse range of clients. Based in Newcastle Upon Tyne, I specialise in translating design concepts into high-performance, accessible web experiences.

My experience includes developing features for e-commerce platforms, mentoring junior developers, and working closely with design teams to deliver pixel-perfect implementations. I'm particularly passionate about web accessibility, performance optimisation, and creating inclusive digital experiences.

Recently, I've been focusing on modern frameworks like Astro and React, leveraging their capabilities to build fast, maintainable web applications. I'm currently seeking new opportunities to contribute my skills to innovative projects and teams.

Newcastle Upon Tyne, UK

itsdeanrj@gmail.com

07984377720

Skills & Technologies

Languages

HTMLCSSJavaScriptPHP

Frameworks

ReactAstroNext.jsVite

Styling

Tailwind CSSBootstrap

Tools & Platforms

GitMySQLLighthouseWordPressShopify

Specialties

Accessibility (WCAG)Performance OptimizationE-commerce

Experience

Front End Developer

Visualsoft

September 2022 – February 2025

• Developed new features and reusable 'slices' for the Visualsoft platform, now available for all 600+ sites on the platform
• Led development of bespoke front end solutions for 'Enterprise' tier clients, enhancing performance and optimising conversion
• Built bespoke front end features for clients, to be integrated into the Visualsoft core platform at a later date
• Collaborated with designers to transform mockups into pixel-perfect, responsive web pages
• Mentored and supported junior developers, offering guidance on best practices and technical challenges
• Wrote detailed test plans for use by QA teams, designers, product managers, and engineers to ensure smooth deployments
• Participated in go/no-go release meetings, both for personal PR's and as a representative for team members

Junior Front End Developer

Visualsoft

September 2021 – August 2022

• Integrated over 250 Visualsoft features into new and existing client storefronts using PHP and CSS
• Resolved issues raised by QA, implemented solutions to balance client and user needs
• Troubleshot and fixed bugs within the Visualsoft platform, for both platform frontend and developer tooling
• Authored comprehensive test plans to maintain site integrity post-launch
• Led the 'go live' process, working closely with Project Managers and DevOps engineers to ensure seamless deployments of websites with fully functional features and payment gateways

Apprentice Web Developer

PrimitiveSense Ltd

August 2017 – July 2018

• Designed and developed websites for a diverse range of clients to written and verbal specification
• Created custom email templates for clients, consistent with their website designs

Freelance Work

June 2021 – Present

• Created a Shopify store for a small business, managing all aspects of the web presence (mywitchyshop.co.uk)
• Offer SEO and performance advice to local signage business to improve sales leads. The work lead to an 80% increase in click through rate